Search is shifting from ten blue links to direct answers. Generative systems prefer structured facts, trusted sources and clear entities. NEXA AI Lab’s GSO aligns your web, content and data so AI systems can index your truth, cite you as a source and route users to conversion paths that you control.

AI platforms like ChatGPT and Perplexity are changing how users discover brands. GSO helps you increase visibility across these engines and protect your digital footprint as traditional search shifts.

At NEXA, we provide generative engine optimization services (GEO) that prepare your brand for this new environment.  Also known as Generative Search Optimization (GSO), this process is about showing up when AI tools summarize, recommend, or respond to a user’s query. 

If your content isn’t optimized for these systems, your visibility declines.

That’s where our work as an AI SEO company comes in. We help your brand strengthen its presence across AI tools and protect its digital footprint.

Whether you're looking for a GEO services provider or a partner to handle AI search mapping across platforms, we can support you.

Why GEO now?

• AI Overviews can compress entire journeys into a single answer
• Brands risk invisibility without entity clarity and machine-readable facts
• Quality citations influence trust, traffic and conversions
• Early movers establish durable signals that compound over time

What we optimise

1) Entities and brand graph

• Define your entities. Company, products, services, people, locations and awards
• Create an entity map and relationships. Organisation to product, product to category, brand to location

2) Source of truth pack

• Authoritative pages with clear facts, FAQs and policy statements
• Publisher, author and organisation profiles with verifiable details

3) Structured data and feeds

• JSON-LD for organisation, product, service, FAQ, review and video
• Data feeds for catalogues, availability, pricing and specifications

4) Third-party authority

• Strategic profiles and references on trusted sites
• Digital PR to seed accurate facts and citations

5) LLM-ready content

• Short fact blocks and glossaries that models can parse
• Clear answers to high-intent questions with evidence

6) Compliance and safe wording

• Guardrails for claims and regulated language
• Region-appropriate disclosures and policies